Annual Report 2021
Annual General Meeting
Half-year Report 2022
Peter Søndergaard
Having started his career in marketing, Mr Søndergaard joined the Gartner Group in 1988 and rose to be executive vice-president and head of Gartner Research, a position he held from 2004 – 2018. In this role he led an organisation of 3,000 subject matter experts based in 34 counties which, by 2018, generated revenues of US$3 billion per annum.
He was a member of Gartner’s executive management team and acted as a personal advisor to executives in large IT organisations. Since leaving Gartner, he established The Sondergaard Group LLC through which he acts as an advisor to senior executives as well as delivering keynote speeches globally.
Other key positions
Chairman of the Board of 2021.ai a Danish company specialising in artificial intelligence and machine learning.
Educational background
Masters degree in Economics, Copenhagen University
Thorey G. Gumundsdóttir
Member of the Board
Chief Financial Officer of Blue Lagoon since 2013. Blue Lagoon operates a geothermal spa, one of the most visited attractions in Iceland, as well as a number of hotels. Ms. Gumundsdóttir also serves on the boards of number of subsidiaries of the Blue Lagoon group.
She previously served as Head of Finance at Straumur Investment Bank having trained with KPMG in Iceland.
Other key positions
Chief Financial Officer, Blue Lagoon, Iceland
Independent Director, Festi hf., a Nasdaq Iceland listed company
Educational background
Cand Oecon (accounting and auditing), University of Iceland
Flemming Videriksen
Chief Executive Officer and Member of the Board
Having started his career in marketing and communications where he was CEO of a number of agencies, Mr Videriksen developed a focus in managing change and the development of strategy.
He is the author of several books on leadership and coaching, and has provided advice in the areas of strategy, organization and leadership to organizations including Icelandair Cargo, Vestas, DSB (Danish railways) and the government of Iceland.
He co-founded DecideAct in 2014.
Educational background
Exam art Philosophy
Bjarni Snæbjörn Jónsson
Chief Strategy Officer and Member of the Board
Having commenced his career as Director of Marketing at Shell Iceland, Mr Jónsson spent a number of years in senior roles at Capacent, a leading Nordic-based, full-service management consulting firm. He specializes in large scale change in organizations as well as strategy, structure and accountability.
He has consulted to many clients including the Icelandic Foreign Ministry, Reykjavik Utilities and the Iceland Financial Supervisory Authority.
From 2011 he acted as an independent management consultant before co-founding DecideAct in 2014.
Educational background
Candidatus oeconomices (Master of Economics) University of Iceland
MBA, University of Michigan, USA
PhD in leadership and systems thinking, Adizes Graduate School, Carpinteria, USA
Jacob T. Thomsen
Member of the Board
Has been a successful entrepreneur since 1982 in regulatory technology, big data, AI and IT infrastructure. Owner of INPAY Global Payments Network, Eurogiro, Netgroup.dk and Biq.dk. Jacob is on a mission to empower banks and postal organizations with the unrivalled global reach of the To Morrow Group network and suite of white-label FinApps.
Other key positions
CEO of Tomorrow Group, Inpay A/S, Yesterday ApS and affiliated companies
Educational background
Masters in Computer Science
Lasse Laursen
Chief Technology Officer
Bjarni Snæbjörn Jónsson
Chief Strategy Officer & Co-founder
Lilja Rut Graetz
Chief Operating Officer
Parisa Louie
Chief Marketing Officer
Claus Stensgaard Jensen
Chief Administrative Officer
Flemming Videriksen
Chief Executive Officer & Co-founder