Investors

Early Stage Opportunity

DecideAct has a significant early stage opportunity to own and capture a greater share of a very large and growing market.

Global Market

DecideAct is marketed to the top executives of medium to large private and public organizations, as well as NGOs worldwide.

Advanced Technologies

Highly scalable and secure platform incorporating future technologies like machine learning, A.I. and blockchain.

Focused Growth Strategy

Focusing on success via boosting sales (short-term positioning) and brand building (long-term growth and profits).

A Team Able to Deliver

Very skilled international team with extensive experience in strategy, system development, UX, marketing, and sales.

Company Announcements

Financial Reports

Half-Year Report 2022

Half-Year Report 2021 Summary (DA)

Half-Year Report 2021

Annual Report 2021

Annual Report 2020

Annual Report 2019

Annual Report 2018

Financial Calendar

26 August 2023

Half-year Report 2023

24 May 2023

Annual General Meeting

1 April 2023

Annual Report 2022

27 August 2022

Half-year Report 2022

Press & News

18 November 2022

DecideAct prepares for continued growth in 2023

21 September 2022

Job news: Mark Holst-Mikkelsen moves to strategy software company DecideAct

16 September 2022

DecideAct closes a contract with the Secretariat of the Parliament in Iceland

6 September 2022

DecideAct is strengthening its official global leadership committee with two experienced executives, COO Lilja Graetz and CCO Parisa Louie. The rotation will also make room for new generations

View all press and news

Board of Directors

Peter Søndergaard

Chairman of the Board

Mr. Søndergaard joined the Gartner Group in 1988 and rose to be executive vice president and head of Gartner Research from 2004 – 2018 leading an organization of 3,000 experts in 34 counties with an annual revenue of US$3 billion. Since leaving Gartner, he established The Sondergaard Group LLC through which he acts as an advisor to senior executives as well as delivering keynote speeches globally.

Other key positions
Chairman of the Board of 2021.ai a Danish company specializing in artificial intelligence and machine learning.

Educational background

Master's degree in Economics, Copenhagen University

Thorey G. Gumundsdóttir

Member of the Board

Since 2013 Chief Financial Officer of Blue Lagoon, a geothermal spa with several hotels and one of the most visited attractions in Iceland. Ms. Gumundsdóttir also serves on the boards of different subsidiaries of the Blue Lagoon group. She previously served as Head of Finance at Straumur Investment Bank having trained with KPMG in Iceland.

Other key positions

Chief Financial Officer, Blue Lagoon, Iceland

Independent Director, Festi hf., a Nasdaq Iceland-listed company

Educational background

Cand Oecon (accounting and auditing), University of Iceland

Flemming Videriksen

CEO and Member of the Board

Co-founder of DecideAct and expert in Strategy Execution Management working with strategy design, implementation, and cultural change in organizations worldwide. For more than 25 years, Mr. Videriksen has been a trusted strategic advisor and executive coach for top leaders in global businesses and organizations. He is committed to modernizing strategic leadership through technology and has spent the past ten years mapping how to create the optimal infrastructure for successful strategy execution.

Educational background

Exam art in Philosophy from SDU University of Southern Denmark.

Bjarni Snæbjörn Jónsson

CSO and Member of the Board

Co-founder of DecideAct specializing in large-scale organizational change and an expert in strategy, organizational structure, and accountability. Former Director of Marketing at Shell Iceland and senior executive at Capacent, a leading Nordic-based consulting house. As an independent management consultant, he has consulted for many clients including the Icelandic Foreign Ministry, Reykjavik Utilities, and the Iceland Financial Supervisory Authority.

Educational background

Master of Economics, University of Iceland
MBA, University of Michigan, USA
Ph.D. in leadership and systems thinking, Adizes Graduate School, Carpinteria, USA

Jacob Thomsen

Member of the Board

Has been a successful entrepreneur since 1982 in regulatory technology, big data, AI, and IT infrastructure. Owner of INPAY Global Payments Network, Eurogiro, Netgroup.dk and Biq.dk. Jacob is on a mission to empower banks and postal organizations with the unrivaled global reach of the Tomorrow Group network and suite of white-label FinApps.

Other key positions
CEO of Tomorrow Group, Inpay A/S, Yesterday ApS, and affiliated companies

Educational background

Master’s in computer science

Henrik Jensen

Board Member Candidate

Vice President and Head of Group Accounting, Governance, Risk & Controls at A.P. Moller - Maersk. Former Vice President, Head of Group Reporting & Financial Compliance at Vestas, State Authorized Public Accountant and Director in PwC's Global Accounting Consulting Services group, and external lecturer at Copenhagen Business School. Henrik Jensen knows good corporate governance well and has extensive experience in financial and non-financial reporting. He is experienced in risk management, financial reporting systems, and process optimization.

Educational background

HA International Business, CBS (Copenhagen Business School)
Cand.merc.aud, CBS
State Authorized Public Accountant, 2010

Executive Team

Lilja Rut Graetz

Chief Operating Officer

Worked at the Icelandic Financial Supervisory Authority from 2006 to 2018, where she rose to become a director and part of executive management. Her department was responsible for risk analysis, policy development, and processing applications for financial institutions' risk models. Lilja was then headhunted for the role of COO at DecideAct.

Educational background

Bachelor of Science in Economics from the University of Iceland
Master of Science in Banking and Finance from the University of St Andrews
Examination in Securities Trading according to the regulations for Financial Services

Parisa Louie

Chief Commercial Office

20 years of experience in building new businesses and growing teams in multiple countries, with expertise in marketing management, business planning, e-commerce, entrepreneurship, and leadership. Parisa also serves as CEO of DecideAct's Canadian division, a market that is now beginning to flourish. In 2016, Parisa was nominated for Best CEO of the Year by TechCrunch for her previous tech startups alongside Skyscanner and Shazam.

Educational background

MBA from IE Business School in Madrid
International Marketing from Copenhagen Business School
Business and Marketing (1st Class Honor) from London Metropolitan Business School.

Flemming Videriksen

Chief Executive Officer & Co-founder

Exam art in Philosophy from SDU University of Southern Denmark.

Get in touch with us

Investor Relations

DecideAct A/S
Bornholm - HQ
Østre Kajgade 3
3730 Nexø, Denmark

Copenhagen - Office
Sankt Gjertruds Stræde 5, 4.
1129 Copenhagen K, Denmark

ir@decideact.net
Tel: +45 78 75 65 50

Certified Advisor

Keswick Global AG
Hoffingergasse 16/1/6
A 1120 Vienna, Austria

info@keswickglobal.com
Tel: +43 1 740 408045

www.keswickglobal.com

Press

Head of Public Relations
Bo Feierskov

Contact PR
Tel: +45 78 75 65 50

Together we can help companies achieve their business goals

Why is DecideAct a good investment?

Early Stage Opportunity

Global Market

Advanced Technologies

Focused Growth Strategy

A Team Able to Deliver

Investor Events

DecideAct - Presentation of Annual Report 2021

DecideAct - 2021

Facebook live with Helge Larsen

Ophelia Invest

DAF/Nordnet

Børsen Investor

Aktiespararna (see the video)

EuroInvestor - Millionærklubben

Ophelia Invest Talks

Company Announcements

Financial Reports

Other Documents

Financial Calendar

Press & News

Board of Directors

Peter Søndergaard

Thorey G. Gumundsdóttir

Flemming Videriksen

Bjarni Snæbjörn Jónsson

Jacob Thomsen

Henrik Jensen

Executive Team

Lilja Rut Graetz

Parisa Louie

Flemming Videriksen

Get in touch with us

Investor Relations

Certified Advisor

Press

Together we can help companies achieve their business goals

Why is DecideAct a good investment?

Early Stage Opportunity

Global Market

Advanced Technologies

Focused Growth Strategy

A Team Able to Deliver

DecideAct - Presentation of Annual Report 2021

DecideAct - 2021

Facebook live with Helge Larsen

Ophelia Invest

DAF/Nordnet

Børsen Investor

Aktiespararna (see the video)

EuroInvestor - Millionærklubben

Ophelia Invest Talks

Board of Directors

Peter Søndergaard

Thorey G. Gumundsdóttir

Flemming Videriksen

Bjarni Snæbjörn Jónsson

Jacob Thomsen

Henrik Jensen

Executive Team

Lilja Rut Graetz

Parisa Louie

Flemming Videriksen

Get in touch with us

Investor Relations

Certified Advisor

Press

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